GAF Acquiring Danish Company Icopal

GAF roofing, based out of Parsippany New Jersey, has entered into an agreement to acquire a Danish manufacturer of waterproofing and roofing products. Icopal is known in the roofing industry as a top European manufacturer that has operated for over 100 years. The deal, agreed to for approximately 1 billion euros, will drastically expand the presence of GAF in the European marketplace they have been seeking for their products.

GAF, which was founded under the name Standard Paint Company, will buy Icopal from Investcorp Ltd., a Bahrain-based investment firm. “This is a transformative first step for our company in its vision to be a leading global industrial manufacturer,” David Winter, co-chief executive of Standard Industries, said in a statement.

The two companies espouse similar values shared in a culture of customer service, meritocracy, and high quality products with a focus on developing employees. The new partnership will allow privately held GAF, the largest roofing manufacturer in North America, to leverage its size and reach in a new market.

On average, North America makes up 25 percent of the global roofing industry while Europe accounts for roughly 15 percent. Icopal has a worldwide total of about 3,500 employees working 36 production sites earning annual revenue of $1 billion euros. Combined the company will have a presence in 80 countries and revenue will grow to an estimated $4 billion in sales with 6,500 workers employed around the globe.

Co-chief executive officer of Standard Industries, David Millstone, said in a statement, “The enhanced scale and financial strength of our combined company positions us to lead the roofing industry on both sides of the Atlantic and beyond.”

GAF will be procuring a long standing reputation as Icopal, based in Herlev, Denmark, was founded in 1876 and currently supplies to residential roofing, construction and civil engineering markets among others.

With the deal expected to close in the second quarter GAF also announced that its parent company, Building Materials Corporation of America, has taken the Standard Industries name, The name change comes on the heels of the recent acquisitions of Specialty Granules Inc., Quest Construction Products, and now Icopal.

Take Advantage of the GAF Pro Roof Estimator

Roofing contractors and salespeople are always looking for ways to make their jobs easier. Any tool that increases productivity or helps more sales is a tool that you want to have on your side. There are many new digital tools and applications that have made many jobs and industries more efficient and it’s no different with roofing. GAF is at the forefront of developing these digital services to make roofing better for both the customer, roofing contractor and the salesperson. One of the most popular tools developed by GAF is the GAF Pro Roof Estimator. Let’s take a look at the GAF Pro Roof Estimator, what it does, and how it can help roofers across the country.

What is the GAF Pro Roof Estimator?

The GAF Pro Roof Estimator is a digital application developed by GAF to help roofing salesman come up with quotes for potential customers quickly and accurately. A third party study found that 43% of homeowners stated they would be more likely to choose a contractor if they provided a professional looking estimate and that’s what the Pro Roof Estimator’s aims to do.

Using the GAF Pro Roof Estimator

The app comes preloaded with loads of material information, pictures, warranty information and several other facets of roofing. You simply input different specifics about the roof such as material and size into the app, let it search through different criteria and give you an accurate estimate in just a few seconds. So you can input the information in and instantly turn back to the customer to give them an idea of what they are looking at cost wise for their roof. Currently the app is only available for GAF factory certified contractors.

Other Apps by GAF

The Pro Roof Estimator by GAF is not the only application GAF has developed to help out contractors. Their Tips From Pros apps helps salespeople during the sale by providing tips and best practices on measurement, inspection, material selection and warranties. If your customer wants to see what their roof will look like with certain colors and materials you can also use the GAF Remodeler app. Simply snap a photo of the customer’s roof and browse through different colors and styles. The app will project a simulated roof onto the picture to give customers a better idea of what the finished product will look like.

Don’t let technology intimidate you, use it to your advantage. Download these apps from the iTunes or Android store to make the job easier for both you and the customer.